25+
Years Experience
EU · NA · APAC
Markets Covered
Latest Insights
In Conversation with… Tymon Smektalan
April 8th, 2026
In Conversation with… Tymon Smektalan
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The "Imposter" Asset
April 3rd, 2026
The "Imposter" Asset
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March 20th, 2026
The Death of the "$70 or Bust" Strategy
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Daedalic
PlayStation
Level Infinite
Activision
Rockstar
Take 2
Plaion
Sharkmob
Gamer Network
DECK13
Knights Peak
Seriously
Blizzard
Tencent Games
My.Games
Gamigo
Mirebound
Spielfabrique
Wild River
Headup
Epic Games
Saber Interactive
Aesir
Crytek
Daedalic
PlayStation
Level Infinite
Activision
Rockstar
Take 2
Plaion
Sharkmob
Gamer Network
DECK13
Knights Peak
Seriously
Blizzard
Tencent Games
My.Games
Gamigo
Mirebound
Spielfabrique
Wild River
Headup
Epic Games
Saber Interactive
Aesir
Crytek
What I Do
01
Brand Strategy
Building distinctive studio identities and game brands that resonate with players and partners based on more than 25 years of experience in the industry.
02
Strategic Communications
Crafting narratives that cut through the noise. Press strategy, key message development, and stakeholder management, as well content creation and distribution through media and creators is where is where we shine. We understand that authentic and relevant content matters most and know how to plan, produce and distribute it.
03
Go-to-Market Planning
Comprehensive launch strategies for games, studios, and services. Market analysis, campaign architecture and funnel modelling that connect all the dots along the customer journey, whether we only provide parts of the campaign or all of it.
04
Market Expansion
Expert guidance for entering the global markets. Set in Europe we are at home in the world with network experts and partners in all Top Tier markets such as Europe, Northern America and the APAC region.
05
Publisher Relations
Bridging the gap between development studios and publishing partners because we understand both sides and their specific needs based on years of experience in working with publishers and developers.
06
Event & Trade Show
We understand how to reach consumers in real life as much as we do digitally and know how to connect both worlds with end-to-end strategies for major Gamescom, GDC, and other key industry shows as well as bespoke events.
Work & Impact
Go-To-Market
The Occultist
Led the full go-to-market strategy for DALOAR Studios' debut title, published by Daedalic Entertainment — a first-person paranormal thriller shipping on PC, PS5 and Xbox Series X/S.
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Go-to-Market
Star Trek Voyager: Across the Unknown: Global Go-to-Market Strategy
Spearheaded the comprehensive global Go-to-Market (GTM) strategy for Star Trek Voyager: Across the Unknown, a highly anticipated, narrative-driven 4X/strategy title. The campaign focused on leveraging the established Star Trek IP's massive, multi-generational fanbase while simultaneously attracting core strategy gamers. We designed and executed a multi-phase campaign spanning brand positioning, asset production, global communications, and launch coordination, ensuring maximum visibility and pre-order momentum.
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BizDev, Publisher Management, Marketing
Mirebound Interactive — Causal Loop
When Mirebound Interactive a there-person studio founded by ex-Blizzard veterans Kai Moosmann and Daniel Radschun, as well as Julian König, first approached ZR Consulting, they had an ambitious vision and a compelling prototype, but no publisher and no clear path to market.
Mirebound needed to transform Causal Loop, a narrative-driven first-person puzzler built in Unreal Engine 5, from an early-stage concept into a commercially viable product with the right publishing partner.
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Go-to-Market
Mandragora: Global Go-to-Market Strategy
Designed and executed the comprehensive global go-to-market (GTM) strategy for Mandragora, a highly anticipated 2D dark fantasy RPG. This included full management of the communications funnel, spanning brand positioning, asset creation, channel strategy, and launch execution, leading to significant visibility and a strong foundation for post-launch success.
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Launch Campaign
Painkiller Launch Campaign: Discord Video Quest
Designed and executed a pioneering, community-centric launch activation for the Painkiller franchise revival using the Discord Video Quest feature. The campaign successfully leveraged the platform's native engagement tools to drive brand awareness, boost wishlists/purchases, and generate high-quality user-generated content (UGC) by incentivizing players to stream the game to their friends.
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Brand Strategy
Exoborne: Brand Strategy, Positioning, and Reveal
Developed and executed the comprehensive brand strategy for Exoborne, a major new IP for a high-stakes, tactical extraction shooter from a renowned AAA studio. This project included defining the game's official name, positioning, key unique selling propositions (USPs), core narrative pillars, and coordinating the global reveal at The Game Awards, successfully establishing a strong, distinct identity in a competitive genre.
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Event Strategy
Level Infinite: Gamescom Booth
Strategic oversight and executive leadership for the Level Infinite Gamescom presence. Leading global teams to design, coordinate, and execute a massive, multi-title booth activation that successfully unified the brand, maximized media coverage, and achieved record player engagement.
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Zoran Roso
Founder & Principal Consultant
The Founder
Two Decades at the
Heart of the Industry
Zoran Roso stands as a highly influential veteran of the video game and entertainment industry, with a distinguished career spanning over 25 years in global publishing, marketing, and leadership roles. His professional journey includes serving in significant executive positions at some of the world's most recognizable gaming giants, including Rockstar Games/Take 2 Interactive, Activision Blizzard, and Sony PlayStation, where he was instrumental in the marketing and strategic positioning of flagship AAA franchises and brands. Most recently, he leveraged this extensive experience as the Global Publishing & Marketing Director at Tencent Games, a critical role focused on expanding the company's international reach and developing successful go-to-market strategies for its massive portfolio of internal and partner studios.
Now operating as the founder of ZR Consulting, Zoran continues to drive success in the industry by advising major global publishers and developers. His firm specializes in crafting winning strategies for international brand development, optimizing live service performance, and executing flawless launch plans across all major platforms, including console, PC, and mobile. An active figure in the global games community, his career is marked by a clear strategic vision and a successful track record in translating complex products into global commercial successes.
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Creators
Creative
Brand Activation
Analytics
Media Partners
My Approach
Connected Ecosystem
Access to a curated network of media professionals, creative talent, and industry insiders built over 25+ years.
Focused Expertise
Deep vertical specialization in gaming and entertainment means strategies built for your industry and your individual project, not adapted from another.
Agile Delivery
Senior-level thinking without the overhead of a large agency. Fast decisions, direct access, and tailored execution.
Get in Touch
Email
info@zrconsulting.de
Location
Germany · Available Worldwide
Availability
Currently accepting new projects
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